Dar es Salaam, Tanzania – Tanzania is strengthening its promotion in the United Kingdom by positioning its rich heritage and world-class safari experiences as key reasons for British travellers to visit in 2026.
At the centre of the campaign is Stone Town in Zanzibar, a UNESCO-listed destination known for its historic architecture and cultural legacy. Landmarks such as the Old Fort of Zanzibar and the House of Wonders reflect centuries of trade and international influence, appealing strongly to UK visitors interested in global history.
Beyond heritage, Tanzania continues to lead Africa’s safari sector. Iconic wildlife destinations such as Serengeti National Park and the Ngorongoro Conservation Area offer exceptional Big Five viewing and seasonal Great Migration experiences.
Accessibility remains a competitive advantage, with UK travellers able to connect conveniently to Kilimanjaro International Airport and Julius Nyerere International Airport, linking safari circuits and Zanzibar’s beaches in one seamless itinerary.
Tourism stakeholders expect this focused positioning on heritage and safari excellence to further strengthen Tanzania’s appeal among UK holidaymakers planning long-haul travel in 2026.
