Zanzibar, Tanzania — Zanzibar's internationally renowned cultural heritage and historic attractions received global attention as the Secretary General of the Organization of African, Caribbean and Pacific States (OACPS), H.E. Moussa Saleh Batraki, conducted a special tour of the island's iconic heritage sites and tourism businesses.
Accompanied by the Permanent Secretary of the Zanzibar Ministry of Tourism and Heritage, Dr. Aboud Suleiman Jumbe, the high-level visit showcased the island's unique blend of history, culture, entrepreneurship, and tourism that continues to position Zanzibar among Africa's leading heritage destinations.
The visit, held on July 25, 2026, formed part of efforts to strengthen international appreciation of Zanzibar's cultural assets while promoting sustainable tourism and heritage conservation.
Exploring the Heart of Stone Town
The delegation toured the historic Stone Town, a UNESCO World Heritage Site celebrated for its centuries-old architecture, multicultural history, and vibrant Swahili civilization.
During the visit, the leaders explored several of Zanzibar's most significant historical and cultural landmarks, including:
- The Anglican Cathedral.
- St. Joseph's Cathedral.
- Hamamni Persian Baths.
- Jaws Corner.
- Lebanon Brothers Street.
- Shangani Post Office Street.
- Other historic streets and heritage buildings that reflect Zanzibar's rich trading history.
The tour offered visitors an opportunity to experience firsthand the architectural beauty and cultural diversity that have made Stone Town one of the world's most treasured historic destinations.
Supporting Local Tourism Entrepreneurs
A major highlight of the visit was engagement with local entrepreneurs whose businesses play a vital role in Zanzibar's tourism economy.
The delegation visited numerous small and medium-sized tourism enterprises operated primarily by young entrepreneurs, including:
- Traditional artists.
- Souvenir craftsmen.
- Wood carvers.
- Spice product retailers.
- Perfume producers.
- Handicraft vendors.
These businesses not only preserve Zanzibar's cultural identity but also generate employment and income for local communities while enriching visitors' experiences through authentic cultural products.
Discovering Zanzibar's Historic Marketplace
The delegation also visited the bustling Darajani Market (Marikiti), one of Zanzibar's oldest commercial centres.
Here, they explored shops selling:
- World-famous Zanzibar spices.
- Traditional textiles.
- Handmade footwear.
- Local handicrafts.
- Fresh produce.
- Cultural products.
For centuries, Zanzibar has served as an important trading hub connecting Africa, the Middle East, Asia, and Europe, with the spice trade playing a central role in shaping the island's economy and global identity.
A Living Heritage Destination
Speaking after the tour, OACPS Secretary General Moussa Saleh Batraki expressed admiration for Zanzibar's exceptional historical and cultural heritage.
He noted that the island represents one of Africa's finest examples of how heritage conservation can support sustainable tourism while preserving cultural identity for future generations.
He also praised the contribution of local artists, entrepreneurs, and traders, whose creativity enables visitors to better understand Zanzibar's history, traditions, and unique Swahili culture.
According to the Secretary General, preserving these heritage assets is essential for promoting cultural exchange, economic development, and international tourism.
Strengthening Heritage Tourism
The visit underscores Zanzibar's growing reputation as one of the Indian Ocean's leading heritage tourism destinations.
Beyond its white-sand beaches and turquoise waters, the island offers visitors a rich cultural journey through centuries of history, architecture, religion, trade, and traditional craftsmanship.
Heritage tourism has become an increasingly important component of Zanzibar's tourism strategy by encouraging longer visitor stays, supporting local businesses, and diversifying tourism experiences beyond beach holidays.
Promoting Sustainable Tourism Through International Cooperation
The visit was coordinated in collaboration with the Ministry of Foreign Affairs and East African Cooperation, including the Zanzibar Office, reflecting Tanzania's commitment to strengthening international partnerships that promote tourism, cultural preservation, and sustainable development.
As Zanzibar continues investing in the conservation of its historical landmarks and the empowerment of local tourism entrepreneurs, visits by international leaders such as the OACPS Secretary General further reinforce the island's position as a globally recognized destination where culture, history, and tourism come together to create unforgettable experiences.
